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Informatix Celebrates 20 Years in Business

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This month, we’re thrilled to announce the 20th anniversary of Informatix! In August of 1991, we launched a consulting business with the goal of providing innovative marketing and branding services to Australian companies. Today, in a very different technological landscape, we are delighted to have two decades of success under our belt, with many more…

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10 Most Common e-Newsletter Mistakes

10 Most Common e-Newsletter Mistakes

To ensure that your e-newsletter is well-received and compliant with all laws and best practices, avoid these common sending slip-ups:

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Personal Branding vs. Business Branding

Personal Branding vs. Business Branding

Is your personal brand an integral part of your company’s branding strategy? If so, you might be missing the boat.

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All “About Us”: Introducing New Prospects to Your Business

All "About Us": Introducing New Prospects to Your Business

How much time did you spend writing your website’s “About Us” page? If you’re like most business owners, you focused first on your Home page, then on the other pages of your site. The About page often gets put on the back burner and seems less important. After all, who really wants to read about…

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Data storage and security: Do you know where and how your data is secured?

Data storage and security: Do you know where and how your data is secured?

In today’s increasingly versatile (and volatile!) technology environment, data security is an ongoing concern. With ever-evolving opportunities for data access and storage, it’s critical for businesses to understand exactly where and how their information is located, and the privacy implications of the different types of electronic storage.

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