Posts Tagged ‘Marketing’
Why You Need Two-Way SMS Marketing
There are more than 2 million mobile phone owners in Australia, and 94 percent of them read every text message they receive. Many businesses are taking advantage of the explosion in mobile popularity by investing in Short Message Service (SMS) marketing, which is a fantastic opportunity to build your customer base and increase sales. But is it enough to just send out those texts and take whatever response you get?
Using Color Theory to Your Advantage
The visual aspect of your marketing campaigns is essential to getting good results. In online marketing, people form first impressions based on appearances before text—so if there’s something off with your visuals, they aren’t likely to investigate further. This holds true for your logo, website, banner ads, and any other online material that contributes to your business brand.
Brand Research: The New Essential Component for Understanding Your Market
Market research has always been an essential function for any successful business. But with competition increasing in every industry, the concept of branding has become a vital step for marketing plans across all media and platforms.
How to Create an Effective Email Header
You already know that a compelling subject line is essential for email marketing campaigns and newsletters, but what about your header? Your email header can be a powerful marketing tool—or it can prevent people from actually opening your emails.
How Analysis Helps Improve Your Campaigns
When it comes to business marketing, it’s easier than you think to turn losses into gains. By analysing your proposals, including your opportunity losses, you can discover ways to improve your marketing formats, pricing, product offerings, online presence, and more.