For a long time, search engine optimization has been one of the primary marketing tools for any business with a website. There are more studies, techniques, and advice geared toward SEO strategies than just about any other type of Internet marketing. Businesses and web designers use these strategies to move sites to the top of search engine results, and many seem to have a handle on SEO at last.
If you’re creating a new site or giving your current one a face lift, it’s a great idea to consult with a professional web designer who can help you create a professional web presence SEO: Not Just for the Proswith a look and feel that suits your brand image. And when it’s time to determine the text that will go up on your web pages, an SEO expert can build relevant, search engine optimized content for your site.
Are you indispensible? It’s one of many watchwords from branding gurus like Seth Godin, author of numerous books on entrepreneurship, including Purple Cow and Poke the Box. Godin’s mandate forces business owners to consider their customer base and ask very simple—and very complex—questions about branding and opportunity.