Posts Tagged ‘SEO’
SEO for eCommerce Category Pages
Search engine optimization doesn’t just apply to your landing page, blog, and the “About” page of your business. Every piece of content on your website is crawled by Google and other search engines, and gets factored into how their algorithms rank your site. That means a few poorly-optimized pages – such as long, boring lists of products on otherwise empty category pages – can drag down your ranking, bringing a site that might otherwise have appeared on the first page of Google results to the second page, third, or worse.
When to Redesign Your Website – and When Not To
Website design is both an art and a science, relying on keen artistic and visual sensibilities as well as information about how visitors use the Internet, what draws the eye, and the most effective placement of key links and features.
How Search Engines Drive the Internet
Building a website without SEO in mind? You might as well direct potential customers straight to your closest competitor’s doorstep. Search engines still deliver the majority of traffic to most web pages, so you need to achieve favourable rankings to get qualified visitors to your site.
Has Facebook Changed the Face of SEO?
Among the hundreds of social networking sites online today, not one of them comes close to Facebook. With its total package of networking, social media, games, calendar functions, and dozens of other functional features, Facebook has taken the world by storm and transformed the way people use the Internet. Oh, and yes, it’s even affected search engine optimization strategies.
Customer-Friendly Web Design: The Importance of Contextual Linking
There’s a lot to think about as you set up your new website. Everything from color schemes and layouts, to shopping carts and live chat help, should be carefully chosen to reflect both the goals of your business and your customers’ needs. In the course of making all of these important decisions, many companies overlook the need for clear, simple, and intuitive organization to allow people to easily navigate their way around the site. How can this be accomplished most easily and naturally for your online customers?