Posts Tagged ‘website’
Why Your Website Words Matter
In an increasingly competitive online world, search engine optimization is still the most powerful and effective way to increase traffic to your website. Every word matters—from the ones your visitors see, to the ones they don’t.
Essential Above-the-Fold Design Principles
The term “above the fold” was first used in the newspaper business. Since newspapers were folded in half for delivery and display, the best content was printed on the top half of the page, or above the fold, to entice people to buy a paper and keep reading. Journalists fought to get their stories in this coveted position, and editors paid special attention to above-the-fold headlines.
5 Ways to Improve Your Click-Through Rate
The primary goal of any email marketing campaign is to achieve a high click-through rate (CTR)—you want your subscribers to not only read your message, but to also take action by clicking through to your website or landing page, where they’ll hopefully become customers.
Close More Sales with Live Chat
Are you tracking your website visitors and interacting with them through live chat? If not, you’re missing out on a lot of potential sales.
When you walk into a physical store or business, you expect that there will be salespeople around to help you find what you’re looking for, and answer any questions you might have. Having an integrated live chat function allows you to duplicate this experience for your website. If visitors are confused or uncertain, they can ask and receive instant answers without having to dig around on the site.
Advanced SEO Strategies
You already know the basics of SEO, but do you know about these higher-level search engine strategies?
- If you’re already researching good keywords and incorporating them into your website copy, without falling into the trap of keyword “stuffing”…