Marketing
How Going Back to Basics Helps You Sell More? 3 Questions You Need To Ask
Back To Basics. The world of digital marketing is constantly evolving, and many marketers are focused on finding the next big thing.
Shiny new platforms, channels, and opportunities continually encourage digital marketers to adopt more advanced strategies.
Is it time to break down the marketing technology silos?
How many sales and marketing platforms do you have? Think about it for a minute. You probably have one to manage your email campaigns. Another for your content management system. A few more for your social media management, search engine marketing and customer relationship management. Not forgetting a program to manage data synchronisation across all these applications. Read More
The one New Year’s Resolution you should make for 2018
What a year for the world of digital marketing! Social videos became the norm (even on LinkedIn). Temporary content took off with Stories and Live. Artificial intelligence became the newest addition to the marketing toolkit. And then there was Amazon.
Here at Informatix, we’ve had a lot to celebrate as a company, as well as the awesome growth our customers have experienced using our tools and services.
Top 6 Proven Under-the-Radar Marketing Tactics
When you hear the word “marketing tactics”, what’s the first thing that comes to mind?
If you’re like most business owners and managers, you’ve probably got one main marketing initiative where you focus the bulk of your time, money, and energy. Check out this great article about Marketing strategy vs tactics – why the difference matters.
Some companies might have two, three, or even four marketing tactics, but most of those approaches are separate elements that focus on different demographics or products.
Top 10 things to do when you have a limited marketing budget
How big is your marketing budget? There are companies out there that spend millions on marketing and others who spend zero.
Regardless of how much is in your kitty, spend it in the places that will bring the best rewards – whether that’s attracting more customers, building awareness or gaining valuable customer insights. Read More