Embracing Mobile Markets

Embracing Mobile Markets

In Australia, smartphones are on track to becoming the new personal computer. In a recent study by Google and IPSOS Social Research, Australia ranked second in the world for smartphone penetration—surprisingly, behind only Singapore, not the United States. Nearly half of Australians research businesses on their smartphones, and a quarter of them make mobile purchases.
In other words, your customers have gone mobile. Is your business keeping up?

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Search Term Trends: How They Can Help Your Business

How Search Term Trends Can Help Your Business

In 2012, search engine giant Google tracked over 1.2 trillion searches in nearly 150 languages to come up with Zeitgeist 2012, their list of the year’s most popular search terms and trends.

Not surprisingly, topping the lists were a lot of pop culture references and world news items, from Whitney Houston to Hurricane Sandy.

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Is Your Website Branded?

Is Your Website Branded?

Why you need a unified look

Not so long ago, websites were an optional marketing tool that many companies used simply as digital business cards. Today, having a richly featured website—preferably one that your customers can purchase through—is practically a necessity for any company looking to succeed in an Internet-driven market. In fact, many businesses exist primarily online.

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Why You Should Automate Your Live Chat

Why You Should Automate Your Live Chat

Having an integrated live chat feature helps businesses provide an exceptional level of customer service. With live chat, you can be there at the very moment that your customers need help or information, effectively turning your website into a sales floor and creating an interactive shopping experience similar to a retail store.

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