Marketing
Is Your Database Up to Date?
Ensuring that your customer information is accurate and up to date is one of the most important steps to email marketing success. In today’s digital society, there is a rapid rate of deterioration for customer data—it’s common for your customers to change phone numbers, email addresses, and even physical addresses frequently. In fact, the typical lifecycle for relevant customer information is three years or less. Is Your Database Up to Date?
Why AIDA is Still Relevant to Your Marketing
With today’s marketing strategies focusing on exciting website design, mountains of social media, and innovative strategies with the hopes of standing out in a crowded marketplace, it’s easy to forget the basic principles of advertising that still serve as the foundation for everything you do. However, turning to the basics can help you refine even your boldest tactics for greater success.
Why You Need Two-Way SMS Marketing
There are more than 2 million mobile phone owners in Australia, and 94 percent of them read every text message they receive. Many businesses are taking advantage of the explosion in mobile popularity by investing in Short Message Service (SMS) marketing, which is a fantastic opportunity to build your customer base and increase sales. But is it enough to just send out those texts and take whatever response you get?
Why Procrastination Costs You Big Bucks
Procrastination is all too common in business. You might have grand plans that you believe will improve some aspect of your company—and will ultimately lead to an increase in your bottom line—but you keep putting them off. Why?
Event Management: Are You Doing it Right?
When you’re hosting an event, whether it’s online or offline, you want everything to go off without a hitch. So what’s your plan for event management? If you don’t have one, your event may be doomed to fail already.