Customer-Friendly Web Design: The Importance of Contextual Linking

There’s a lot to think about as you set up your new website. Everything from color schemes and layouts, to shopping carts and live chat help, should be carefully chosen to reflect both  the goals of your business and your customers’ needs. In the course of making all of these important decisions, many companies overlook the need for clear, simple, and intuitive organization to allow people to easily navigate their way around the site. How can this be accomplished most easily and naturally for your online customers?

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