Posts Tagged ‘Principles’
Essential Above-the-Fold Design Principles
The term “above the fold” was first used in the newspaper business. Since newspapers were folded in half for delivery and display, the best content was printed on the top half of the page, or above the fold, to entice people to buy a paper and keep reading. Journalists fought to get their stories in this coveted position, and editors paid special attention to above-the-fold headlines.