The people you’re trying to reach with your business are using mobile. Are your emails tailored to their needs? According to a new report from Yesmail Interactive, 49 percent of all email opens are now happening on mobile devices, including smartphones and tablets. However, the average click-to-open rate across all industries is higher on desktops—by 100 percent. While email open rates on desktops are a strong 23 percent, the same rates on mobile are just 11 percent.
With so many people going online through mobile devices, your business website needs to be accessible and functional across multiple platforms for all screen sizes. It’s frustrating for consumers to search for information on the go—only to find tiny fonts, crowded pages, and links that are impossible to tap.