Why AIDA is Still Relevant to Your Marketing

With today’s marketing strategies focusing on exciting website design, mountains of social media, and innovative strategies with the hopes of standing out in a crowded marketplace, it’s easy to forget the basic principles of advertising that still serve as the foundation for everything you do. However, turning to the basics can help you refine even your boldest tactics for greater success.

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5 Reasons Email Marketing Trumps Traditional Advertising in Today's Marketplace

There are plenty of marketing methods, but which is the best approach for promoting your products, services, or special offerings? These days, it’s all about the “E”. Email marketing is easy, effective, and economical. Below are the top 5 reasons that electronic messaging trumps traditional advertising:

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