As 2012 comes to a close, many businesses are looking back over their performance throughout the year and determining what they should change. Year-end reviews typically include things like budgets, profitability, and preparation for tax season—but if you want 2013 to be a great year for your company, there are a few things you should add to the checklist.
What’s the secret to generating repeat sales once a new customer has made a purchase? Often, it’s as simple as asking permission to add them to a mailing list and keeping them informed of special offers and discounts. Sometimes, though, it takes educating them about your products and your industry, or the range of problems that can be solved by your services, to turn an impulse buy into a customer for life.